Social media is of growing interest to companies. Some wonder if it is worth the effort. Others are afraid of the liability. Leaders who have an understanding of social media are in a great position to take their companies into a new trend of marketing. Why am I telling you this? Because this is an area where you might be able to participate, learn, and then teach your spouse.
People who do not understand twitter think it is a place where people post what they ate for lunch or announce what time they woke up. Informed people know that twitter is a great place to monitor what the public is saying about a brand and respond positively to negative comments. It is also a tool to observe what competition is doing.
If you are new to twitter, set up an account and start becoming familiar with how it works. Go to the search box on the right sidebar and search a term such as "peanut butter." See how all the tweets mention peanut butter? Imagine what you or your spouse could learn from monitoring the "peanut butter" of your spouse's company or industry?
Once you understand how this may apply to the business, check out hootsuite.com. Hootsuite is a tool to set up columns for individual search terms. Here is another blog post that might get you thinking.
Social media is a great way to promote an upcoming event. A company can promote an event by posting it on Facebook (there is even an event announcement feature) by sharing it on Twitter, or by describing it on a blog. If your spouse's business includes holding events, this may be an area that is worth becoming familiar with.
Google, Facebook, MySpace, and other social media sites offer targeted marketing by selling advertising spots that target users based on information collected through social media interaction, purchases, and more. Advertisers pay based on clicks or number of users reached. If you have a Facebook account, go to your profile page and take a look at the ads on the right sidebar. Are they specific to your location, interests, and purchasing patterns? Notice that you can even indicate when you like an ad.
Social media is an untapped resource for many companies. These tips are just brushing the surface in showing how businesses can benefit from social media. Tap into this cyber world and become your partner's in-house expert.
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Kathi is a social media expert and works with businesses who need help getting started. She advises companies on how social media applies to them, and helps them plan a workable strategy. Kathi also provides training to staff and upper management. Her speaker profile is at http://www.speakersite.com/profile/Kathi
Kathi is also an executive spouse consultant, inspiring executive spouses to assume a non-traditional role in their mates' careers. Her business, Wingspouse Consulting, advises businesses on how to tap into spouses as a valuable resource in recruitment, retention, succession planning, and more. She introduces executives spouses to her the wingspouse(TM) concept and guides them to creating more balance at home and at work. For more information on her wingspouse concept, check out http://wingspouse.com
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